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Growth systems
Digital Marketing Mastery
Build a full-funnel marketing engine using positioning, content, email, paid media, and analytics.
LEVELBeginner to intermediate
DURATION7 weeks
CURRICULUM38 lessons
Your transformation
What you will be able to do
01
Clarify positioning and target audience
02
Plan a multi-channel campaign
03
Measure outcomes with a simple dashboard
Important: This course provides education and planning tools—not a guarantee of revenue, profit, employment, platform approval, or investment results.
Complete curriculum
5 modules · 38 lessons
01Market clarity+
- ▶Define the business goal before the channelOPEN LESSON →
- ▶Research customer problems and languageOPEN LESSON →
- ▶Create a useful ideal-customer profileOPEN LESSON →
- ▶Map competitors and alternative solutionsOPEN LESSON →
- ▶Write a differentiated positioning statementOPEN LESSON →
- ▶Build the customer journeyOPEN LESSON →
- ▶Choose the primary conversion eventOPEN LESSON →
- ▶Complete the marketing strategy one-pagerOPEN LESSON →
02Content engine+
- ▶Choose content pillars tied to customer needsOPEN LESSON →
- ▶Map awareness, consideration, and decision contentOPEN LESSON →
- ▶Create a repeatable content briefOPEN LESSON →
- ▶Write stronger hooks and opening linesOPEN LESSON →
- ▶Teach with proof, examples, and specificityOPEN LESSON →
- ▶Build a 30-day editorial calendarOPEN LESSON →
- ▶Design a batch-production workflowOPEN LESSON →
- ▶Review content for brand, rights, and claimsOPEN LESSON →
03Email & conversion+
- ▶Design a relevant lead magnetOPEN LESSON →
- ▶Build a focused landing pageOPEN LESSON →
- ▶Write the welcome email sequenceOPEN LESSON →
- ▶Segment by meaningful customer behaviorOPEN LESSON →
- ▶Create a value-first nurture sequenceOPEN LESSON →
- ▶Write clear promotional campaignsOPEN LESSON →
- ▶Improve calls to action and checkout continuityOPEN LESSON →
- ▶Run a conversion reviewOPEN LESSON →
04Paid acquisition+
- ▶Decide if paid media fits the businessOPEN LESSON →
- ▶Choose a channel using customer evidenceOPEN LESSON →
- ▶Structure campaign, audience, and creative testsOPEN LESSON →
- ▶Set budget limits and stop-loss rulesOPEN LESSON →
- ▶Create ad concepts without misleading claimsOPEN LESSON →
- ▶Read spend, conversion, and contribution marginOPEN LESSON →
- ▶Scale only after the offer earns itOPEN LESSON →
05Analytics+
- ▶Choose metrics that match the business goalOPEN LESSON →
- ▶Define events and tracking requirementsOPEN LESSON →
- ▶Build a weekly marketing scorecardOPEN LESSON →
- ▶Separate correlation from useful evidenceOPEN LESSON →
- ▶Run a disciplined experiment reviewOPEN LESSON →
- ▶Turn findings into the next testOPEN LESSON →
- ▶Complete the 90-day growth planOPEN LESSON →
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